If you’re in business today, a web site isn’t enough. Search Engine Optimization (SEO) is the process of structuring, writing and making your web site content findable.
Types of Search Engine Optimization
- On-page search engine optimization.
- Includes on-page web content, page titles, descriptions and meta data.
- Local search optimization.
- Includes making sure your business is listed in Google Places, Yelp, Yahoo! Local and other local business directories.
Why Search Engine Optimization
90% of clicks from search results pages are from organic (or natural) search results. Organic (or natural) search engine optimization costs far less than other methods, such as pay-per-click, and results in better visitor retention and conversion.