Category Archives: Writing

Message and Medium: Better Content by Design – Kristina Halvorson — An Event Apart Seattle 2010

We all love our teeth, we want bright, white, shiny teeth. 5-second test on http://www.strobeldentistry.com. When creating a Web site, we often we want to start with what we do. The dentist sites are not thinking about how we feel. What we … Continue reading

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Writing for the web

Users come to your site to complete tasks The web is a functional, task-oriented place. On the web, we want to find the information we’re looking for quickly. We go to the web to get answers to our questions or … Continue reading

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Writing succinctly

Below is a paragraph I found on the home page of a popular medical association. Before: As XYZ association keeps tabs on persistent issues with health plans that impede your ability to care for patients, a few have come to … Continue reading

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