What is the first impression of a customer who visits your web site? Today, I visited the Prudential home page where I was greeted with the content and imagery below.
First impressions of Prudential
- This guy has a lot of money.
- He probably doesn’t understand day-to-day life of an average American.
- Does it really take this much space to say that Prudential is stable?
- How does a picture of the CEO help to back up this idea?
- Why is so little of the home page devoted to the activities one might come to the site to complete?
What are your first impressions of Prudential?
Next, I visited the Principal Financial Group home page. While some would argue the Principal home page isn’t as visually appealing, just look at the number of things you can do from the home page.
First impressions of Principal Financial Group
- I can do a lot of things from the home page.
- The site is very information-rich.
- There are multiple links to primary activities a user might come to the site to complete.
- A few photos on the site, but I can figure out where to learn more about rolling over funds from an existing 401k plan.
