The urge to insert the phrase “click here” or “more” is somewhat common among content contributors when creating links on a page. Non-descriptive link text makes your site difficult to scan and causes accessibility and search engine optimization (SEO) issues. Replacing the phrase click here with a meaningful word or phrase (which makes sense out of context) will make your site more user-friendly.
Example 1
Before: For the latest news, Click here.
After: Read the latest news on Medicare Bill (HR 6331).
Example 2
Before: To download the registration form, click here.
After: Download the Spring Fling Registration Form (PDF file).
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